E-MARKETING CONSULTANCY

e-Marketing Consultancy

It can be tempting to jump right in and develop a beautifully crafted site – but a good website is built only after careful planning. The website normally forms only a part of your entire online marketing strategy. Basic questions need to be answered, such as why are you building this site? what is it supposed to do? how can it best achieve that? who is it supposed to reach? what can the site contribute to the organisation? Should you consider search engine optimisation? What about email campaigns? The answers to these questions will determine if the site will fit in with your brand and help you achieve your goals.

Internet marketing requires planning

Successful internet marketing does not just happen, it needs a plan. Whether you are starting from scratch, or already have some experience of internet marketing, or just want some professional advice, ZZ Technologies can help you create a focussed online marketing plan where impact and ROI matter! We can help you answer questions by learning about your organisation, its ethics, its customers, the market in which it operates. Our experience and understanding of the possibilities of online media will help you understand the opportunities that an online presence can offer and the range of options open to you.

Targetted email design

After determining your target audience and the kind of articles that will appeal to your target audience, we can help you plan your entire e-newsletter campaign or just a one off issue. We will design and create a custom format that complements the look of your website and includes appropriate tracked links to areas within it. We can also help create content for your first issue, or for all.

Working closely with you

Working with you, we help to identify your opportunities, set campaign goals, select the best online vehicle for you, track campaign results and help you build on your experience..

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